Why Should I Comment On Someone Else’s Blog?

Recently, one of my workshop participants asked “Why should I take time to comment on other people’s blogs?” Here are some compelling reasons to make this part of your social media strategy:

  • Every comment adds to your online visibility. Each time your name appears on a comment, the blogger and other blog readers see you and become familiar with your name.
  • Building a community is a two-way conversation. By showing interest in other people’s thoughts, you demonstrate how much you value their contribution to your industry.
  • Blog comments help establish you as an authority in your field. You also make it clear that you’re a lifelong learner willing to hear new ideas. Don’t be afraid to share your expertise to enhance what’s already been written.
  • Frequent thoughtful, relevant comments on the same blog can help you build a relationship with the blogger and the audience. Check back for follow-up comments from the blogger and other readers and continue the dialogue as long as there’s something meaningful to say.
  • Often blog comments accommodate your website listing as well as your name. These inbound links, sometimes called backlinks, add to your SEO (search engine optimization).
Snapshot of some comments on my site

Read on for a few words of caution

  • Be careful about including links to your blog in the text of your comment. Anything you share must support what the blogger is doing otherwise you’ll be perceived as spam.
  • Sometimes it’s better to say nothing at all. A brief “thanks so much” may be courteous but it doesn’t establish any rapport with the folks you’re trying to network with.
  • I’d also encourage you to say nothing if you have a negative reaction to the blog post. If there’s a factual error, by all means politely offer updated information but please don’t post your knee jerk reaction. The damage you could do to your reputation is vast.
  • If you’re trying to build relationships from a business point of view, I suggest you avoid commenting on religious or political blogs. Why limit your market share to only those who share your beliefs?
  • Be yourself. It’s all about authentic relationships, right?

So stop reading this and leave a comment today.

  • Libby Klysz

    Hi Angela,
    These are some great points you have raised here. In my own industry and community, I find that word of mouth and networking are the top methods of work referral and employment- so the more visual you are (as an informed, polite professional!) the greater impact this has.

    • http://www.beachcombercommunications.com Angela Crocker

      I think people forget sometimes that blogs and other social media tools are a form of networking that is just as valid as face-to-face connections. Ideally you want a blend of the two but sometimes, as is true for you and I, Libby, online is all we’ve got!

  • http://twitter.com/rebeccacoleman Rebecca Coleman

    I call it “leaving a trail of breadcrumbs.” Like in Hansel and Gretel, you can pick up a trail on the interwebz, and it can lead you back to a really interesting place (like your blog). So, if you have a blog, the best marketing you can do is to comment on other people’s blogs (interesting, thoughtful comments, not just “Great Post!” although we all like to hear that! :-) ) and then leave your blog’s address (most blogs have a box for this). When people read the post, and then read your comment, they can find you and become your fan! 

    • http://www.beachcombercommunications.com Angela Crocker

      I love the Hansel & Gretel analogy, Rebecca. Once we find our niche (or niches), you often see the same thoughtful folks over and over again and, of course, they see you. The key, as you rightly point out, is THOUGHTFUL comments that add to the discussion.

  • http://DaveCharest.com Dave Charest

     Great Angela. These are all right on. 

    Another thing I like about comments is that if you add to the conversation you can actually repurpose your comment into a post for your own blog. 

    That’s win-win. You’re doing all the things you mention in this post AND creating content for your blog. 

    Best,
    Dave

    • http://www.beachcombercommunications.com Angela Crocker

      Great suggestion, Dave! Absolutely every comment is fodder to fuel your own blog. In some ways the web is one big swirling vortex of ideas.

  • http://sueedworthy.ca/ Sue

    I also think there’s an element of support here for the blogger – sometimes you run into people who tell you they loved the post but when you ask if they comment – they didn’t. I liken it to producing a show – if it’s a comedy, I’m hoping for audience members who are “big laughers” – their laugh encourages and gives permission to the rest of the audience to laugh out loud as well. I think comments on a blog can perform the same function by starting the conversation.

    • http://www.beachcombercommunications.com Angela Crocker

      Sue, you’re absolutely right. “Big laughers” or “big commenters” can really take a leadership role in enhancing people’s experience of the play/blog.  Thanks for being a “big commenter” here!

  • http://twitter.com/Cougie2 Elaine Cougler

    I agree wholeheartedly with your comments, Angela, and would like to leave another thought.  Bloggers absolutely love to have others read their words and, while their site counters tabulate visitors, nothing is as satisfying as an actual response to something we’ve written.  These comments lead to relationships with people who are passionate about our subject.  I’ve met people all over the world through my blog.  How exciting!

  • Anonymous

    Excellent suggestion, Dave! Absolutely all comments are fodder for your blog. In a way the web is a whirlwind of ideas.
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