- Clearly articulated objectives for all social media efforts.
- A comprehensive list of social tools to be used.
- Assignments for creating and uploading content.
- Plans to monitor alerts and respond to feedback.
- Three month content calendar.
- A training schedule to ensure all team members can use the selected tools.
- A social media policy to guide actions taken on social sites.
Each plan is customized to reflect the technical comfort zone, budget and marketing requirements of the client.