For all projects, Beachcomber Communications recommends developing a social media plan. Every project is different with a unique plan that may include one or more of the following:

1. Clearly articulated objectives for all social media efforts.
2. A comprehensive list of social tools to be used.
3. Assignments for creating and uploading content.
4. Plans to monitor alerts and respond to feedback.
5. Three month content calendar.
6. A training schedule to ensure all team members can use the selected tools.
7. A social media policy to guide actions taken on social sites.

Each plan is customized to reflect the technical comfort zone, budget and marketing requirements of the client.