To help with this problem, Beachcomber Communications offers content consultations that help determine what each client has to say. Through this process we might help do things like:
- Populate your blog’s editorial calendar.
- Facilitate a keyword exercise and how to use it.
- Determine a balance of orginal content and referenced content.
- Assist with the writing or recording of original content.
- Setup appropriate Google Alerts to find referenced content.
Some organizations only need one consultation to get them started creating content while others come return periodically for a fresh look at what to say.