Content can take many forms including text, audio, and video. Pieces of created content are those items you make which can include blog posts, white papers, podcasts, viral videos and so on.
The message in each piece of created content is original to you and your brand. Meanwhile, referenced content has been created by someone else but is still relevant to your audience.
Often, referenced content includes shared links and quoted excerpts. I recommend a blend of created and referenced content in your social media efforts. Experiment with the ratio that works best for your community.
Search Beachcomber Communications
225 - 255 Newport Drive,
Port Moody, BC V3H 5H1
- No public Twitter messages.
This [social media strategy report] is great to refresh my mind about
all that we talked about and learned from you. Now I see that we are
really just beginning... and to tackle even one little thing at a time
in the recommendations section will help get us moving forward.
Coastal Sound Music