No matter what social media tool you choose, you’ll want to share content with your community. The content you generate falls into two broad categories – created content and referenced content.
Content can take many forms including text, audio, and video. Pieces of created content are those items you make which can include blog posts, white papers, podcasts, viral videos and so on.
The message in each piece of created content is original to you and your brand. Meanwhile, referenced content has been created by someone else but is still relevant to your audience.
Often, referenced content includes shared links and quoted excerpts. I recommend a blend of created and referenced content in your social media efforts. Experiment with the ratio that works best for your community.
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http://beachcombercommunications.com/2011/04/social-media-takes-too-much-time/ Social Media Takes Too Much Time! | Beachcomber Communications
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